Monday, 20 October 2014

1970s: Style Features and Fabrics

HippieWhen forecasting the 70s era Vogue announced, 'There are no rules in the fashion game now. You're playing it and you make up the game as you go, [...] you write your own etiquette. Express yourself.' Women were dressing for themselves. Styles had no limitations and women were ready to express this freedom. The emergence of prĂȘt-a-porter meant catwalks were no longer the only source for fashion trends. While synthetic fabrics were growing in popularity so were organic silks and cottons creating a plethora of iconic and contrasting 70s looks. Most significant characters were the Hippie, the Punk and the Disco Queen. Women were taking fashion in all directions and finding new ways to embrace their femininity.


photograph by david hewison the gentle-gypsies june 1970
Boho enthusiasts of the 1970s sported long lean silhouettes guided by the ethnic fashion movement. To achieve the gypsy look floor length chiffon dresses were worn off the shoulder with clog style shoes adapted from the Scandinavian folkloric romanticism which the movement longed for. Crochet ponchos and dresses displayed the appreciation of traditional craft and the boho dream of 'Back to Nature' fashion supported by designers like Bill Gibb. Hand dyed fabrics from India and embellished fabrics from Greece filled the 70s era with exotic colours and intricate craftsmanship. Afghan Coats made from sheep or goatskin became key pieces in any hippies' wardrobe. They became a uniform for the campaigning, peace-loving and protesting individuals that fought for change during the 70s. Gunilla Lindblad photographed by Zachariasen for Vogue, 1970.

Tuesday, 14 October 2014

Back to Reality: 1970s Fashion

Finally feeling recovered after the Wedding Journal final and getting stuck in to college work again. finding designing collections a lot more challenging than I thought so I've been neglecting my poor little FrockWatch. Fear not, my five decades of fashion continues with an intro to the 1970s and what an exciting fashion era it was. Enjoy!
Ro x


70s supermodel Jerry Hall with big wild hair #1970s #vintage
Jerry Hall
The 1970s was a time of cultural discovery and free expression. Individuals yearned for their own self identity and a more ethnic form of the 60s psychedelic trend. Fashion enthusiasts wanted something organic and wholesome. The politics behind the 'Age of Mass Consumption' which spilled over from the 1960s caused people to become aware of traditional methods of production and invest in them. A campaign sloganed 'Back to Nature' aimed to bring fashion back to its roots. With cheap airfares becoming available people had the ability to experience different cultures and push their fashion boundaries. This cultural awakening is also responsible for the emergence of the punk and disco trend. Led by Malcolm McLaren and Vivienne Westwood the outrageous street style of Punk turned the concept of a fashion trend on its head and challenged critics to shut up and deal with it. Meanwhile in New York the disco dance craze was creating trends of its own, Studio 54 its Mecca. The 1970s was a time to be yourself and dress that way.

Hitting their stride in the early 1970′s, Missoni started out as a small knitwear workshop in Gallarate, Italy, in 1953 opened by founders Rosita and Ottavio.
Missoni 1970s 

Sunday, 5 October 2014

And the Winner is.....

I've officially been crowned Wedding Journals Young Designer of the Year 2014. absolutely shocked and delighted to have won with a whopping 25% of all the votes!! hard to believe i've gotten so much support from everyone such a confidence boost so i really can't thank everyone enough!! my little frockwatchers have clearly been busy voting and sharing, thanks you so much this is the kickstart i need for my career what an amazing journey its been,
Ro x




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