Finally feeling recovered after the Wedding Journal final and getting stuck in to college work again. finding designing collections a lot more challenging than I thought so I've been neglecting my poor little FrockWatch. Fear not, my five decades of fashion continues with an intro to the 1970s and what an exciting fashion era it was. Enjoy!
The 1970s was a time of cultural discovery and free expression. Individuals yearned for their own self identity and a more ethnic form of the 60s psychedelic trend. Fashion enthusiasts wanted something organic and wholesome. The politics behind the 'Age of Mass Consumption' which spilled over from the 1960s caused people to become aware of traditional methods of production and invest in them. A campaign sloganed 'Back to Nature' aimed to bring fashion back to its roots. With cheap airfares becoming available people had the ability to experience different cultures and push their fashion boundaries. This cultural awakening is also responsible for the emergence of the punk and disco trend. Led by Malcolm McLaren and Vivienne Westwood the outrageous street style of Punk turned the concept of a fashion trend on its head and challenged critics to shut up and deal with it. Meanwhile in New York the disco dance craze was creating trends of its own, Studio 54 its Mecca. The 1970s was a time to be yourself and dress that way.