Another group of fashion anarchists in the 70s was Punks. Rebellion was at the very heart of the punk trend. Invented by Malcolm McLaren and Vivienne Westwood the pair were inspired by elements of bondage gear like rubber and leather studs which they sold from their shop 'SEX' in the Kings Road Emporium. The pair spawned Kings Road as a fashion capital in its own right. Along with the traditional components of bondage they combined the look with muslin and cotton t-shirts, vests and drain pipe jeans which were de-constructed and ripped then pinned back together to form a new silhouette. Tartan and leather were key elements of the trend. Malcolm McLaren began managing the Sex Pistols which combined with Westwood's fashion revolution secured Punk as not only a trend but a lifestyle during the 1970s. The Punk trend was a shock to the system of the fashion world and created a tsunami of trends featuring punk elements and fabrics which was seen in the A/W 2013 Tartan trend. Disobedience was the height of fashion.
Across the Atlantic something big was dancing its way around New York. The Disco look was sophisticated and alternative. The Disco crowd were disaffected by the destructive forces of crime and drugs devastating the streets of New York and partied harder in west 54th Street's Studio 54. To make the exclusive guest list the disco look was essential. Leotards, metallic vests and dresses, high waisted spandex trousers, jumpsuits, footless tights with leg warmers and anything sequinned were staple wardrobe pieces. Preferred fabrics were satin, lamé, polyester, velour, Lurex and spandex. Bianca Jagger became an icon of the disco trend. The slim line silhouette of disco was achieved using fabrics like silk jersey and crepe de chine which fell from the body in fluid shapes. Disco was the last iconic look of the 1970s and brought the most revolutionary decade in fashion to a close.