Monday, 8 September 2014

5 Decades of Fashion: To be continued

Over the next few weeks I'll be featuring chapters from an essay I wrote from college about 5 Decades of fashion. It was a huge piece of work but I'm delighted I put in the effort and have the piece for the future. I chose to concentrate on the 1930s, 1950s, 1970s, 1990s and the 2000s. i Decided to mix up the decades rather than going chronologically. Each decade will feature an overview, style features, fabrics and key designers of the time. So here's a snip-it from my 1930s chapter, hope you enjoy and make sure to check back for the rest of the story!
Ro x 

1930s Fashion
The 1930s was a time for retreat in both the economic and the fashion world. After the crash of the 1920s and a fall from opulence, fashion returned to a more classically feminine style and silhouette. The devastation caused by the stock market crash caused designers to economise and supply for a money conscience female market.  However this didn't mean style was sacrificed. Both day and nightwear exuded a new found glamour and sex appeal for women. The 1930s was also the Golden age of Cinema with stars like Jean Harlow and Greta Garbo epitomising the first incarnation of Hollywood Glamour. There was great enthusiasm for health and fitness saturating the fashion and lifestyle of the decade. In 1930 Prunella Stack founded the Women's League of Health and Beauty in Britain making fashionable sportswear a must-have. The 1930s female was a lady of leisure and practicality.  While an economic depression was in effect on both sides of the Atlantic, events like tea dances gave women an opportunity to showcase the flirtatious and romantic style of the era. Women embraced fashion and liberated themselves of their financial woes with style. 

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